CONTENT STRATEGY DECKS
The more I work in pharma, the more I’ve come to love the strategy behind the writing. I’m energized by market research. I listen for the unexpected insight, connect the dots across workstreams, and think about what it all means for the brand. These POV decks gave me the opportunity to take that thinking one step further, translating multiple research streams into strategic perspectives.
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CVA + Sales Dialogue Market Research Testing
Objective: Evaluate how effectively the CVA and sales director-led sales dialogue communicate the TRUTAKNA story to HCPs, identify friction points and potential objections or areas of concern, and define optimizations to improve clarity, confidence, and flow.
HCP Concepts Market Research Testing
Objective: Identify which creative HCP concepts and messages most effectively resonate with HCPs when communicating the mechanism and value of dual BAFF/APRIL inhibition for IgAN. Explore how our audience interprets, emotionally responds to, and prioritizes key elements that best drive understanding, credibility, and motivation to learn more.
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HCP Messaging Market Research Testing
Objective: Establish the core HCP story for TRUTAKNA amid a number of emerging therapies for IgAN coming to market. Ensure a concise, impactful, and differentiating narrative that enables TRUTAKNA to capture and own a competitive position in the field while driving early adoption in an evolving and competitive treatment landscape.